Non-profit organizations can gain a deeper understanding of prospective donors that can prove to be invaluable. Information on the homeowner profile of prospects, can help determine who to contact first, or perhaps, not at all.

With ListSource, you can build a list using homeowner intelligence. Select from geographic location, current property value, estimated equity and foreclosure status. Additionally, you can select from several demographic filters to gain even more information:

• Estimated Income
• Investment Types
• Occupation
• Lifestyle Attributes
• Personal Interests

With ListSource, you can gain valuable insight into your prospect and current donor list to create more precise messaging.

RELEASE NOTIFICATION

We’ll be upgrading our systems to improve the quality and reliability of our services, and as a result, ListSource will experience intermittent service interruption on April 7, 2012 and April 8, 2012. 

Customers accessing ListSource may experience intermittent disruption to the application starting April 7, 2012  8:00pm PT and again on April 8, 2012  beginning at 9:00 pm PT.

We’ve tried to choose a time that will minimize impact to you. We appreciate your patience as we improve our services.  We apologize in advance for any inconvenience as a result of this brief interruption.

Using the interactive map search feature available on ListSource.com, you can visually target prospects based on a desired geographic area. Effectively prospect and target homeowners close to where you are currently conducting business or in a specific area to expand your reach.  When you use the interactive map, you’ll be able to:

• Locate and target an area easily with North, South, East and West views
• Select from road, aerial or bird’s eye views
• See parcel boundaries and street map information
• Rotate and zoom in and out with ease using the mini-map feature
• Outline your search area using geometric drawing tools
• Search for prospects with access to over 100 data attributes
• Refine your prospect search criteria with thousands of filter options
• Obtain lead counts instantly

Prospecting is easier with ListSource. Access a powerful method to target an area using street map intelligence. Get started. Your target prospects are waiting to hear from you. www.listsource.com

Any edge that can be gained in the fierce competition for consumer’s dollars is highly valuable – especially if the advantage is consumer intelligence. A crucial step in growing sales is having a good understanding of the target market. I recently came across a post on HubSpot – 10 Consumer Behavior Secrets to Grow Your Sales that provide insight into buying behavior. The 10 secrets are as follows:

1. People buy for emotional reasons, then rationalize the purchase with logic.
2. The way into a consumer’s mind is through the right brain.
3. People lie to researchers.
4. As much as 95% of a consumer’s thinking occurs in his or her subconscious mind.
5. Consumers don’t think in words.
6. The better your employees can articulate your company’s position, the better your customers can, too.
7. You must know what your customers are really buying before you can sell it.
8. If you want to increase sales tomorrow, you’ll need to create a dialogue today.
9. Most consumers would be willing to pay a 20-25% price premium for their favorite brand before they’d switch to a competitor.
10. The longer a consumer engages with your brand, the more likely they’ll be to buy your product or service.

If you step into the shoes of a consumer, it is easier to figure out what may need to change in your sales approach.  Additionally, secret #8 speaks directly to the need to start a dialogue with customers / prospects. Before diving into marketing creative and campaign planning, consider doing a deeper dive into your current customer or prospect list. How well do you know your customers?

By knowing what your ideal customer looks like, it is easier to create a prospecting list based on those same characteristics, or to supplement your in-house list with the types of details that will eliminate unfavorable contacts.

That’s where ListSource can step in.  With access to over 134 million properties covering 94% of the U.S. population you can precisely target the homeowners you want to reach.

Enhance Your Offer

Increase the effectiveness of your direct marketing efforts by utilizing our match and append or predictive scoring solutions. Access pre-evaluated leads and business intelligence derived via the prediction of future lending activity and proprietary analytics. Target your direct marketing and telemarketing investments toward more likely prospects through strategic data mining, market planning and cross-sell initiatives.

We offer our clients a convenient, single resource for all your custom list needs by developing and coordinating your request from beginning to end. During the project-planning phase, our team will work closely with you to define the scope, objectives, specifications, costs and timing. We are committed to delivering you the correct solution that minimizes your risk and maximizes your return. In addition, building on our 50-year leadership position as a trusted solution provider, we consult with you to insure the rapid transit of information you need to meet your overall objectives.

Increase the effectiveness of your direct marketing efforts utilizing our match and append solution – Append valuable property and ownership information to your database, enabling you to get a complete picture of your customers and develop surgical marketing opportunities.  Identify prime candidates for cross-sell opportunities. Avoid customer base fatigue by not targeting unlikely prospects.

Pre-evaluate leads and predict future activity – proprietary models generate numerical scores that predict a homeowner’s near-term likelihood to:

• take a second mortgage
• refinance an existing first mortgage
• apply for a sub-prime home loan or enact in any mortgage activity, whether refinance, a junior loan/home equity loan, or both, or any other type of mortgage loan
• cash out accumulated equity

Measure the effectiveness of your campaigns using our post-campaign analysis. Our historical database of mortgage transaction history coupled with advanced statistical modeling, enables you to direct your marketing investments toward the ultimate goal of increasing and converting leads.

Utilize value added services to manage your customized marketing needs such as: Acquisition marketing lists, customer cross-sell intelligence, lost leads analysis, address standardization/verification, customer retention programs, market trends and more.

Enhance your offer with value added services today. Contact our custom data solutions team today.