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Case Studies
Cost and time savings. Consistent and manageable processes. Innovative ways in which an off-the-shelf solution and value added services can propel marketing efforts. These are some examples of how we have impacted our customers.
Our case studies below represent a sample of the thousands of customers nationwide who are using our direct marketing solutions. Thousands of customers nationwide use First American CoreLogic marketing solutions in a variety of industries including banking and financial, consumer direct marketing, real estate, insurance, utilities and state as well as local government.
Mortgage Lending
Cross-Sell & Upsell: Portfolio Expansion Opportunities
Published : February 14, 2008
A large mortgage corporation needed to gain a better understanding of their customers’ underlying mortgages and market values in an effort to expand their existing book of business.
Do Not Call Prospects: A New Approach To Marketing
Published : February 14, 2008
A mortgage-banking firm identified a large qualified segment that was out of reach due to the national Do Not Call (DNC) lists.
Lead Generation: Gain Trust And Secure New Business By Marketing To Candidates Eligible For PMI Elimination
Published : February 14, 2008
Learn how a lending organization took advantage of marketing to candidates eligible for PMI removal.
Lead Generation: Identify Reverse Mortgage Candidates
Published : February 14, 2008
A mortgage originator sought to get ahead of the competition by marketing to reverse mortgage candidates.
Lead Generation: Secure Targeted Leads and Reduce Costs
Published : February 14, 2008
A Southern California-based lender noticed an increase in production costs and a decline in the quality of mortgage leads received from a current provider.
Lead Generation: Target Homeowners With Adjustable Rate Mortgages
Published : February 14, 2008
A mortgage originator was having a difficult time targeting homeowners with ARMs for refinance campaigns because their lead lists did not include essential data for accurate targeting, including presence of an ARM, ARM type or reset date.
Retention: Customer Turn Down Analysis With Up-sell And Lead Generation Opportunties
Published : February 14, 2008
A large national lender was uncertain if they had a retention problem due to competing loan offers or other reasons such as service levels, location, etc. Due to the uncertainty, the lender knew that if customers were funding with a competitor and they could identify the lender, this intelligence would enable them to make adjustments to their offer and service levels where needed.
Retention: Right Sizing Customers With Value Added Services
Published : February 14, 2008
A prominent international bank analyzed their existing portfolio to create a targeted retention program to right-size their customers and reduce the risk of attrition.
Title & Settlement Services
Distributed Model: Provide Leads To Mortgage Brokers
Published : February 14, 2008
A residential and commercial title insurance company sought a solution to help its mortgage broker customers and prospects gain new business in a downward market.