Lead Generation: Secure Targeted Leads and Reduce Costs

Mortgage Lending

Client Need:

A Southern California-based lender noticed certain a decline in the quality of leads from their curent provider. Trends included high volumes of returned mail due to inaccurate mailing information and sparse data within the counties provided. The lender desired an online solution that enabled them to access and select geographic properties as needed, then download them in multiple formats, incuding the ability to purchase telemarketing lists. Additionally, the client required a way to analyze data on the fly prior to purchase.

Solution:

The client was presented with ListSource. ListSource provides homeowner data in more than 2,300 counties, and offers advanced search and filtering capabilities on more than 70 distinct criteria fields making it easy to identify targeted segments and create lists that support sophisticated, surgical marketing programs.  The client registered  for free and begin building lists.

The lender's requirements were met by utilizing our premier list database, this solution delivers fresh and accurate data on over 90% of U.S. homeowners nationwide. ListSource is dynamic – the client was able to run counts, adjust criteria and preview available leads before purchasing. Although the client used the eCommerce option for the test, ListSource offers a variety of flexible subscription plans and commitment terms which appealed to the client. 

Results:

The data accuracy and querying capabilities have enabled the customer to conduct highly-targeted direct mail and now telemarketing campaigns. As a result, the lender has exceeded their goal of 1% response and 20% conversion.The lender recently purchased a subscription plan and to further reduce their cost.