Lead Generation: Identify Reverse Mortgage Candidates

Mortgage Lending

Client Need:

Knowing that the reverse mortgage market is expecting to explode in 2008, a mortgage originator sought a provider that provided a tool to identify reverse mortgage candidates.

Solution:

Using ListSource, the client obtained highly targeted lists of reverse mortgage-eligible candidates as well as individuals with active reverse mortgages. This self-serve tool enabled them to create marketing lists that included rich data based on geography, age, mortgage amount, loan-to-value ratio, current equity, current lien information and key demographic data such as age and ethnicity.

Results:

By using ListSource to more accurately match reverse mortgage campaigns with the most eligible candidates, the client dramatically increased their campaign response rates and corresponding ROI.