Identify Reverse Mortgage Candidates

Client Need:

A mortgage originator had a need to identify reverse mortgage candidates.


Using ListSource, the client obtained highly targeted lists of reverse mortgage-eligible candidates as well as individuals with active reverse mortgages. This self-serve tool enabled them to create marketing lists that included rich data based on geography, age, mortgage amount, loan-to-value ratio, current equity, current lien information and key demographic data such as age and ethnicity.


By using ListSource to more accurately match revere mortgage campaigns with the most eligible candidates, the client dramatically increased their campaign response rates and corresponding ROI.

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